Digital PR is the unit dedicated to online communications. With the surge of social networks, the boom of online blogs, and the importance placed on Web 2.0, digital public relations, or Digital PR, is designed to generate massive traffic from web users, converting the organization into a generator and source of information. As part of this, we offer the following services:
- Reputation Analysis: Consists of a 360 degree reflection of social media, blogs, and search engine positioning regarding a brand and the company’s interests. Through this tool, it is possible to abstract conclusions for strategic action and online activation plans.
- Community Design: We design and develop strategic online platforms for social networks and blogs in order to build an online reputation for our clients. We offer links between the main social networks (YouTube channels, Twitter pages, Facebook, Flickr, and LinkedIn), as well as microsites and blogs. We intervene in major online conversations, allowing for a coordinated operation of an online global action plan.
- Online Outreach: Reproduction and mass distribution of content through national and international newsletters, blogs, and social networks.
- Online Monitoring: Tracking of content and information on the web about the reputation of an organization, topics of interest for the organization, as well as monitoring what has been generated and its impact.
- Online Crisis: Through Dark Sites (which are microsites activated to offer, in a critical situation, information from the point of view of an organization), we offer advice on information to be communicated and the creation of microsites that have the functionality of an online pressroom.
- Development of web pages: Includes conceptual architecture and initial content for a website or a microsite. Additionally, we offer advice on new and useful modules and tools on the online market for the effectiveness of a website.
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